Web Design Tools

Theres Major Power In Submitting Your Website To Web Directories!

Webmasters like you and me are always on the lookout to enhance the link popularity of their sites. One method of doing so is to seek out authority sites in your niche sites that are widely known on the Internet through the sheer number of back links and have been around for some time think more in terms of several years. Unfortunately such websites are often at a Page Rank of 6 and as such link exchange or text link ad placement is very very expensive. Luckily there is a cheaper alternative. You can use web directories to not only enhance your search engine visibility through increased link popularity but by targeting niche categories and using sponsored listings where necessary you can get a big jump in your traffic as well. So lets get started.

What is a web directory?
A web directory is a collection of links broken down into relevant categories. Think Yahoo! and their directory the Open Directory Project or even the Google Directory which incidentally is pulled from the ODP. At its most basic level a web directory is a collection of bookmarks made available to the public. In other cases like Yahoo it is a professional resource for people actively looking for information. To get listed in such a directory you can either get listed for free which might take a while or in many cases pay a onetime fee to have your website reviewed and entered in the directory. One major exception is Yahoo which charges a recurring fee for its commercial listings and well look at that later.

The benefits of being listed in a web directory
In theory there are two main benefits of being listed in a web directory:
* Increased linkpopularity due to a oneway link from a highlyrespected resource.
* Increased traffic due to being listed in a directory that is searched by many people every day.

In reality though these benefits are directly related to how popular the directory is itself and how much money you have paid for your listing. Of course if the link is for free there is nothing to worry about. But if you are paying for submission you need to know some very important facts:

Link Popularity
As far as linkpopularity is concerned you need to factor in several variables:
* The Page Rank of the directory
* The Page Rank of the category page on which you are listed
* Where you are listed on the page
* The number of competing websites on that page
* If there are other websites in your niche that can offer you the same conditions for the same price or less very very important.
The last point is very important from the cost/benefit angle. A web directory while being a hub itself is NOT a niche website or an authority site. Even within categories and subcategories the lack of valuable content means that web directories are at the end of the day link pages and nothing more. Where directories win out is the fact that they require onetime fees. In contrast authority sites or most websites with a Page Rank greater than 5 or 6 tend to use text links as a source fo revenue and thus charge monthly fees. A directory listing then becomes a much better option but only for link popularity.

More Traffic
Directory listings are also used as traffic building opportunities. How this works is that many directories are searchable for their visitors so that users can look for information. In theory this is great you can get lifetime traffic for just a nominal payment but you should not expect a sudden deluge of traffic from just one directory listing. Heres why:
* Most directories apart from the top twenty or so are usually used for linkbuilding and not pure searching. This means that while people may use GoGuides or Yahoo for regular searches you should expect that the smaller directories are mainly for linkpopularity and plan your investment as such.
* Many directories offer listings based on an alphabetical ordering or a firstcome firstserve ordering. In both cases your website has quite a big chance of being lost out in the noise.
* Directorysearch algorithms differ greatly. Some directories like JoeAnt base their search on keyword relevancy which makes it more of an exercise of stuffing your directory listing with keywords rather than making a good website while others take a more editorial approach by factoring in editor ratings. And still many directories display sponsored listings first reinforcing the adage that even on the Internet its your advertising budget that talks and not necessarily the quality of your website.

After you factor in the above points you realize that there are only a handful of web directories where it is a definite benefit to pay to be listed. And even then you cannot just rely on just being listed sponsor listings get much more exposure. But before we discuss these dozen or so web directories Id like to tell you how you can make sure your website is accepted.

How to get listed Overview
Getting listed in a web directory is a function of three things:
Time: It takes a certain amount of time before an editor can review your website and approve or reject your request. This is usually anywhere between a week to almost never in huge web directories like Yahoo and Dmoz. You can reduce this to within a week by using the paid listing option.
Money: Apart from Dmoz the big directories usually require a nominal payment for your website to be listed. While you can calculate the benefit of such a listing from reading the previous section know that usually there are several listing options which the better services that give your website more directory visibility obviously costing more.
Quality: In some cases very rarely nowadays directory inclusions can be rejected due to the poor quality of a website. Maybe the editor considered that your website was not useful enough meaning it had little or no useful / original / any content or sometimes there may be moral issues although editors are urged to abide by directory guidelines and not personal beliefs. If rejected you will almost always receive feedback you might have to ask for it on how to improve your website.

In earlier days quality was a big issue. Today it is still a major concern for top directories like Yahoo but this is more to separate the truly atrocious from the rest rather than to separate the best from the rest. Each web directory has their personalized criteria but there are two crucial elements to getting listed:
* Paid Inclusions Apart from Dmoz and some directories where you can signup to be an editor the top directories require payment anywhere from 15 to 299.
* Website Quality By this I dont mean design; Im talking about having truly useful information even if your website is a commercial website simply putting up a bunch of affiliate links will not count as a quality website .

About the writer: If you would like to learn more internet marketing strategies for optimizing the amount of money you make online you can get a free copy of any of our best selling courses. Just tell us where to mail it and we’ll send it straight to your front door. Go here: http://www.bradcallen.com