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Role Of Link Popularity In Getting Top Google Rankings

How many sites link to your site? In other words state the link popularity health of your site. Have you ever been asked this question? And did not know what to say?

Go to Google. Type in link:www.cnn.com in the search box. The number that Google throws up namely 115000 on the bluecolored bar present on top of the page at the time of writing this article is the total number of sites that are currently linking to www.cnn.com and which have been indexed by Google. In other words this number can be greater than 115000 or more than 115000 sites may have currently linked to www.cnn.com but it won’t show up with the link: www.cnn.com because those sites are not in the Google’s Database.

Methodology for building link popularity through Reciprocal Link Exchange Programs

1.Create a html page preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site else webmasters won’t be interested in participating in the reciprocal link exchange program.

2.Target both “industryrelated” and “nonindustryrelated” websites as your link exchange partners. For example if you are providing SEO services then try getting links from “industryrelated websites i.e. websites dealing with SEO maybe your business rivals. This is important because if 10 of your rival here SEO sites give link to your site then Google will surely pay importance to your site because getting links from rival companies are difficult. Your site MUST be of some high caliber else the other 10 sites won’t have linked! Also try procuring general links as well.

3.Always exchange links with websites which have high PageRank PR at least 4 the more the better! both Index Page as well as Resources/Links Page of the Link Partner’s site should have PRs of >=4

4.Have a link code ready for participating in link exchange program. Here is a sample link code for a SEO company.

Search Engine Optimization Ranking Placement Services Offers Search Engine Optimization Ranking Placement Services to get top ranks in various Search Engines.

Always prefer a text link as given above in comparison to a banner link where your chance of Google spiders i.e. Googlebot finding the potential keywords is limited only to the “alt tag” of the banner. Also Google pays importance to the text of the incoming link/anchor text i.e. the incoming link text must contain high potential relevant keywords

so develop a link text with title “search engine optimization ranking placement services” which will help you in Google Ranking.

5.Refrain from java script link code because Google spiders find it difficult to index.

6.There are various ways of approaching and procuring potential link partners. Firstly how to get industry related websites to link to yours? Suppose “search engine optimization” “search engine promotion” and “search engine ranking” are 3 of your core keywords. Go to Google. Type in each of the three keywords and find the top 10 sites for each keyword. Now you have 10 * 3 = 30 websites. Visit the links page if applicable since some sites refrain from participating in link exchange programs of each of the 30 sites and note down all the sites that are linking to these sites. For example if each of these 30 sites have 10 sites linking to it you have 10 * 30 = 300 potential websites to exchange links with. Please note that our experience shows that conversion rate of successful link exchange is 1 in 45 i.e. if you approach 45 websites 1 site will ultimately provide you with reciprocal link so in order to get high incoming links you must research extensively and find more potential link partners. Also as mentioned above always try to exchange links with websites having PR >=4.

7.If you request a link to a toplevel page or the homepage of your site this will have a positive effect on this page. If the PageRank of this page increases then the page below it will increase if the internal linking structure is correct but it will still be one PageRank number below the page above it that was linked to.

8.Manually submit the page to Google where your link partner has placed the link of your site.

For example if your link partner’s website is www.abc.com and he has placed your website in his resources page namely www.abc.com/resources.html then go to http://www.google.com/addurl.html and submit www.abc.com/resources.html. It is very essential for getting good ranks in Google that you submit the page where your site has been placed by your link partners.

About the writer: Prabuddha S Raychaudhuri is the Founder CEO of SEOguru Technologies http://www.searchengineoptimizationguru.com a premiere search engine optimization search engine marketing SEO/SEM and online public relations consultancy firm catering to clients which range from Fortune 500 to small home business startups. Our services include Top 10 Google and other search engines rankings Pay Per Click PPC targeted traffic campaign Paid Listing Management Keyword Advertizing. Prabuddha holds a Bachelor Of Engineering B.E. in Construction Engineering and can be contacted at prabuddhasearchengineoptimizationguru.com.