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3 Steps To Online Sucess

Online commerce numbers are sky rocketing. Literally billions of dollars are being made. Almost every good or service imaginable is available over the internet and businesses are fighting furiously to position themselves to get their share. The problem is how. How do businesses set themselves up for success online?

The simplest solution that businesses pursue is payper click advertising. For one this can become outrageously expensive. Worse than that were seeing more and more that users have learned to ignore payper click advertising on the major search engines. This is a by product of the user evolving and usability. Basically web users have spent so much time online that we now instinctively know what links are advertising and what parts of the page to not even look at that. If thats hard to believe ask yourself this: do you click on the payper click advertising on the search engines? If youre like most people the answer is no or almost never.

The next route businesses take is to develop advertising and buy space along popular sites. This is slightly better than payper click. If someone is really excited about a product they occasionally click on these ads. Take look at the most popular ads though. The most prevalent ads you see online are for games. The rest our specific online based industries such as online education and hosting companies. The exception to this is Fortune 500 companies that can purchase space on the Yahoo homepage. In short these ads need to be designed extremely well and are typically successful in targeted industries. This is again because of usability and the web users extreme hesitation to click on advertising. Worse than that were discovering that viruses have made their way into online advertising and as they are imbedded in Flash or JavaScript that there is no software to scan for it.

So how does your business stake their claim online? There is a 3 step process. First your site needs to be optimized. This means doing detailed keyword research so you know what your target market is typing into the browser and tweaking pages to hone in on those words including geographic markers. Second you need to increase popularity through links. The number of oneway links sites that have a link to you is a huge factor in determining your sites rank. Three you need to leverage PR and social media. You do this by distributing articles press releases and in appropriate cases implementing viral marketing campaigns. These steps make you visible popular and generate positive buzz.

Once your site is easy to find and tuned up people will come. Think about your own web searching behavior. You go to your favorite search engine Google or Yahoo and type a phrase that you think matches what youre looking for. If you dont like your results you go back to the search box and refine your term until something looks appealing. Interactive marketing does just that makes your business appealing to your target audience.

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About the writer:nbsp;nbsp;Erin Anjolie Green is a marketing specialist at Plonka Interactive. She works with clients to understand their needs and develops solutions to overcome their challenges. Plonka is known for Marketing Creative and Technology with a focus on software development and custom web applications.
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