Web Design Tools

10 Must-have Features For Your Website

You can put any number of snazzy features on your website. If you ever meet with a web design firm your sure to hear about all the cool scripts animations and other interactive addons that can go on your pages. Some pizzazz isnt a bad thing especially if youre just starting out and need to set yourself apart from the competition. Interactive features and a well designed website give you an air of competence and experience even if your online business is brand new.

But the website features that count toward your bottom line are the ones that attract and retain customers and entice them back to you regularly. Along with the bells and whistles your business home on the web needs to have some basic musthaves that shoppers expect. Make sure that your site meets the minimum daily requirements: it needs to be easy to find loaded with content include content and background information about you and include features that make shopping if thats what you do easy and secure. This article describes ten specific features that help you achieve these objectives.

Secure EasttoRemember URLs.
Names are critical to the success of any business. A name becomes identified with a business and people associate the name with its products and its level of customer service. When a small company developed a software product called Lindows giant Microsoft sued initially but eventually paid 20 million to stop the infringement on its wellknown trademarked product Windows.

Write down five or six names that are short and easy to remember and that would represent your business if included in an URL. Do a domain name search and try to find the one you want. Try to keep your sites potential name as short and as free of elements like hyphens as possible. A single fourto tencharacter name between the www. and the .com or .co.uk sections of the URL is easy to remember.

Provide a Convenient Payment Method
Shoppers go online for many reasons but those reasons dont include a desire for things to be complex and time consuming. No matter how technically complex it may be to get ones computer on the internet shoppers still want things to be quick and seamless. At the top of the list of seamless processes is the ability to pay for merchandise purchased online.

You dont have to get a merchant account from a bank to process your own creditcard payments. You dont need to get pointofsale hardware either. The other day Greg paid for a heater from a company that sent him to PayPals website. PayPal began as an independent company but it became so popular among members of the auction site eBay that eBay eventually purchased it. Chances are that many of your prospective customers already have accounts with PayPal if they use eBay. Greg did so his purchase process was completed in less than a minute. Set yourself up as a seller with PayPal and accept money orders personal cheques. If you can take the additional step of getting a eCommerce website and a creditcard payment system so much the better.

Promote Security Privacy and Trust
Even shoppers who have been making purchases online for years at a time still feel uncertainty when they type their creditcard number and click a button labelled Pay Now Purchase or Submit to a commercial website. Were speaking from personal experience. What promotes trust? Information and communication. Shoppers online love getting information that goes beyond what they can find in a printed catalogue. Be sure to include one or more of the following details that can make shoppers feel good about pressing your Buy Now buttons:

* An endorsement from an organization that is supposed to promote good business practices such as investors in people business in the community or by your own customers.
* A privacy statement that explains how youre going to handle customers personal information.
* Detailed product descriptions that show youre knowledgeable about a product.

Another good thing that promotes trust is information about who you are and why you love what you do as described in the Blow Your Own Trumpet section later in this chapter.

Choose Goods Services That Buyers Want
Every merchant would love to be able to read the minds of his or her prospective customers. On the internet you have as much chance of reading someones mind as you have of meeting that person face to face. Nevertheless the internet does give potential buyers several ways to tell you what they want:

* Come right out and ask them. On your website invite requests for merchandise of one sort or another.
* After a purchase ask customers for suggestions about other items theyd like to buy from you.
* Visit message boards newsgroups and websites related to the item you want to sell.
* Make a weekly remember that Saturdays Sundays are the best days for auctions to end search of eBays completed auctions to see what has sold and which types of items have fetched the highest prices.

Have a Regular Influx of New Products
With a printed catalogue changes to sales items can be major. The biggest problem is the need to physically reprint the catalogue with inventory changes. One of the biggest advantages associated with having an online sales catalogue is the ability to alter your product line in a matter of minutes without sending artwork to a printer. You can easily post new sales items online each day as soon as you get new sales figures.

One reason to keep changing your products on a regular basis is that your larger competitors are doing so. Lands End which has a welldesigned and popular online sales catalogue puts out new products on a regular basis and announces them in an email newsletter to which loyal customers can subscribe.

Be Current with Upkeep Improvements
Do you have a favourite blog comic strip or newspaper columnist that you like to visit each day? We certainly do. If these content providers dont come up with new material on a regular basis you get discouraged. Your loyal customers will hopefully feel the same way about your website eBay shop or other sales venue.

We know what youre thinking: Youve got so many things to do that you cant possibly be revisiting your website every day and changing headings or putting new sales online. You have to get the kids off to school pack up merchandise run to the post office clean the house the list goes on and on. You cant be in two places at once. But two people can. Hire a student or friend to run your site and suggest new content for you. In a fiveminute phone conversation you can tell your assistant what to do that day and you can go on to the rest of your many responsibilities.

Personally Interact with Your Customers
The fact that personal touch counts for so much in internet communication is a paradox. With rare exceptions you never meet face to face with the people with whom you exchange messages. Maybe its the lack of body language and visual clues that make shoppers and other web surfers so hungry for attention. But the fact is that impersonal mass email marketing messages are reviled while quick responses with courteous thankyous are eagerly welcomed.

You cant send too many personal email messages to your customers even when theyre only making and enquiry and not a purchase. Not long ago Greg asked some questions about a heater he was thinking of buying online. He filled out the form on the companys website and submitted his questions. The representative of the company got right back to him.

First of all let me thank you for your interest in our product the letter began. She proceeded to answer his questions and then finished with another thankyou and if you have any further questions please dont hesitate to ask. Greg didnt hesitate: He asked more questions she answered and again said Dont hesitate to ask at the end. Its possible it was all form letter material added to the beginning and end of every enquiry but it makes a difference. Greg eventually purchased the item.

Post Advertisements in the Right Places
When most people think about advertising on the internet they automatically think about banner advertisements placed on someone elses web page. A banner advertisement is only one kind of online ad and possibly the least effective. Make use of all the advertising options going online brings you including the following:

* Use word of mouth: Bloggers use this method all the time: one person mentions something in another blog that blogger mentions it to someone else and so on.
* Exchange links: You link to my website and ill link to yours in other words. This option is especially effective if youre linking to a business whose products and services complement your own.
* Multiply Websites: if you have two websites you immediately have two sites linking to each one of yours. Your ability to exchange links with other websites triples too.
* Get listed in search engines: Make sure that your site is listed in the databases maintained by Google and the other search engines.

Blow Your Own Trumpet
Sam Walton founded WalMart and the Walton family still runs it but 99 percent of the shoppers who flock to megastores every day dont know or care about that fact. WalMart is a wellestablished brand with a physical Presence. Your fledgling online business has neither of those advantages. You need to use your website to provide essential background information about yourself why you started your business and what your goals are.

Your immediate aim is to answer the question that naturally arises when a consumer visits your online business: Who are these people? or who is this guy? The indirect goal is to answer a question that the shopper doesnt necessarily ask consciously but that is present nonetheless: Why should I trust this place? Be sure to list your experience your background your family or your hobbies anything to reassure online shoppers that youre a reputable person who is looking out for their interests.

Create a WellOrganized Website
A wellorganised website isnt quite as essential as it used to be because you can establish a regular income on eBay without having any website at all. But even if you become a wellestablished eBay seller youre going to want a website at some point or another. How do you make your site well organised? Make sure that your site incorporates these essential features:

* Navigation buttons: consumers who are in a hurry expect to see a row of navigation buttons along the top or one of the sides of your homepage. Dont make them hunt; put them there.
* A Site Map: A page that leads visitors to all areas of your site can prevent them from going elsewhere if they got lost.
* Links that actually work: Nothing is more frustrating than clicking a link thats supposed to lead to a photo and/or a bit of information that you really want and to come up with a generic page not found error message
* Links that indicate where you are on the site: such links are helpful because like a trail of breadcrumbs they show how the customer got to a particular page. Heres an example:
Clothing > Mens > Sportswear > Shoes > Running

When your site grows to contain dozens of pages and several main categories links that look like this can help people move up to a main category and find more subcategories.

So there I have given you information on the 10 musthave features for your website follow these simple rules and you will have a website which customers will love and a website which overtime will grow and achieve the goals you set out to achieve. good luck with your web sites and if you have any questions feel free to contact me or leave me a comment.

About the writer: Andy MacDonald owns and runs his own website design company called Swift Media UK which also incorporates logo design reliable web hosting. Also checkout our SEO Blog which is updated regularly with posts to help you achieve a top search engine ranking.